XEED, a leading provider of Marketing IT software and services, today announced its inclusion in the market overview report "The Enterprise Marketing Software Landscape" by Forrester.
According to Forrester, XEED is positioned in the marketing software segment of the marketing management category. "Vendors in this category largely revolve around the defining terms marketing resource management (MRM) or marketing operations management (MOM). Vendors like XEED emphasize functionality like process management, budgeting, finance management or digital asset management."
XEED software enables marketers to increase their marketing efficiency in three different ways. According to the Forrester report it can create a single system to define, manage and monitor marketing programs. Furthermore it helps foster collaboration by providing template, portals and frameworks for coordination of activities. Lastly it supports the management of marketing programs by monitoring spend, tracking budgets, and providing a framework for reviews and approvals".
A new development in the marketing software landscape is occurring: vendors in the marketing management category are likely to overtake vendors in the brand category and start positioning themselves in this area of collaboration and creativity. Vendors in this category "help marketers manage creative assets and the creative development process".
The report itself was written by Suresh Vittal and it is the first document in the "Enterprise Marketing Software Market Overview" series.
The report is available at www.forrester.com at no cost.