The need for better control over brand consistency is increasing. That's because marketing communication is getting more complex everyday. This is caused by the fact that more communication channels are being used, an increase of power of the sales channel and the increasing need to do multichannel campaigns in order to make an impact at the consumer.

So you need to make sure all parties are using the same assets, everyone needs to know the guidelines and the same assets need to be used for all communication channels.

But you are not a traffic manager and you don't want to employ one. What to do?

First, you need to make sure that everyone, anywhere can access guidelines and assets for creating communication material.

Many communication contacts are initiated by local offices, retailers and intermediairies. In B2B this is mostly more than 80%! These communication material productions are mainly reproduction of standard work.

Use XEED's GRIP products for making sure everyone locally communicates consistently. Advertisements, DMs, Catalogues, E-marketing etc will be re-created automatically based on templates that local staff can change to local needs. This ensures brand consistancy, because many parts in the template are fixed. If needed, the material first need to be approved online for local staff to be able to use the high resolution material.

Get more control over local communications and spendings

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