Currently most enterprises know exactly what they have spent on certain
marketing campaigns or what they have spent on TV or Print, even in a
certain country. But unfortunately, that's it. This way you don't have
the tools to decide what processes are efficient, what channels are
effective and what 3rd party contracts are cost effective.
In most cases much money can be saved if only you would know that in many places money is spent on the same thing or that agencies are mark up 80% fee on top of pre-press costs. We have seen amazing savings by companies who did know how to monitor these costs and budgets effectively.
XEED helps you to get this insight by our MRM Scan, our GRIP products and in particular Marketing Process Management tools and Marketing Dashboard.