Fortis ASR is using the XEED Lead Management module to collect leads from call center and online registration forms and valuating and distributing them to the right independent insurance agents. Afterwards, these agents can manage their follow up via the Leads Dashboard. After follow up by telephone individual one to one campaigns started via the Contact Director. Consumers of Fortis ASR are receiving personalized messages through email, SMS and print. The XEED dashboard measured the buying cycle stage a consumer was in and communicated this back to the agents accordingly. This dashboard is event driven, which means it could be orchestrated by Fortis ASR, based on their rules; for every consumer feedback, a new message was sent out.