The Chevrolet brand is well known all over the world and of high stature
in Europe. The Chevrolet network counts over 2.400 dealerships in over
25 countries in Europe, which faces the organisation with some
interesting challenges
How is it possible to be consistent in your communication messages on such a big scale without compromising your DNA and your quality standards? How does one reach high levels in efficiency and effectiveness, while reducing cost and time-to-market lead times on a retailer level?.
To answer these big questions, XEED has implemented the Chevrolet Retailer Desk. This extranet portal challenges the retailers to engage with the brand and offers them the tools to be able to execute local marketing activities with centralised control.
With this worldwide unprecedented, largest in its kind, unique implementation Chevrolet offers total marketing support in Europe without compromising on brand consistency. Enormous savings have been accomplished, among others via the following tools:
How is it possible to be consistent in your communication messages on such a big scale without compromising your DNA and your quality standards? How does one reach high levels in efficiency and effectiveness, while reducing cost and time-to-market lead times on a retailer level?.
To answer these big questions, XEED has implemented the Chevrolet Retailer Desk. This extranet portal challenges the retailers to engage with the brand and offers them the tools to be able to execute local marketing activities with centralised control.
With this worldwide unprecedented, largest in its kind, unique implementation Chevrolet offers total marketing support in Europe without compromising on brand consistency. Enormous savings have been accomplished, among others via the following tools:
- A real time multi-lingual online co-op advertising service for retailers, allowing for personalised high-resolution ads in a matter of minutes. Every campaign execution can be tailored to the specific requirements of the retailer (within the restrictions set by Chevrolet) but without the hassle of coordinating activities with the agency.
- GRIP media title management, which lets dealers create advertisements tailored to the individual media title specifications and place booking requests online throughout the whole of Europe.
- DM, which allows dealers to create tailor made multi-page direct mail pieces.
- GRIP POS, which provides dealers with the toolkit to be successful in showroom and workshop management.
- GRIP media calendar, which provides the online marketing campaign plan providing all the required insight for dealers to effectively participate in local marketing activities.
- GRIP newsletters, which provides the head offices with tools to effectively communicate all new campaign activities to dealers as they are developing.
- GRIP best practices, which inspires dealers to engage with the brand and to utilise successful campaigns from their colleagues across Europe.
Currently, around 10.000 Chevrolet employees are utilising the system across Europe in their local language.