Inspired by American leadership in automotive technology and
innovation, Cadillac has been able to position itself as the leading
brand. Cadillac is constantly providing products and solutions for
customers that bring the driving experience to new levels.
XEED has implemented an advanced dealer website content management system for use by the three Cadillac and Corvette network levels in Europe. The European head office defines the overall strategic brand positioning for the dealer network in Europe, while the national distributor is responsible for the development of tactical online product campaigns.
XEED has implemented an advanced dealer website content management system for use by the three Cadillac and Corvette network levels in Europe. The European head office defines the overall strategic brand positioning for the dealer network in Europe, while the national distributor is responsible for the development of tactical online product campaigns.
In the end, the individual dealer is able to maintain his own consumer
website with customisable content sections. The dealer manages his own
website via a very simple and intuitive content management system,
while the distributor retains control via the integrated content
approval process.
The portal environment provides:
- Consistent and qualitative online presence for all European Cadillac and Corvette dealers.
- Efficient workload allocation due to simple CMS with real time online approval process.
- Effective communication messages to online customers and prospects alike in the local language.
- Short lead times and time-to-market as there are no interactive agencies involved with the day-to-day management of the online dealer environment.
Over 1.500 European Cadillac and Corvette dealers are operating the system today.